Learning Resources for Entrepreneurs
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Want to check out our top five book references for early-stage technology startups?
While there are many books for helping entrepreneurs, the books listed below some of the ones we use the most and recommend to our clients. These five have been found to be consistently most helpful.

Title/Publisher: Engineering your start-up : a guide for the high-tech entrepreneur; James A. Swanson Publishers
Author: James A. Swanson Year: 2003    
Comments: stuff
Title/Publisher: How to license your million dollar idea: everything you need to know to make money from your new product idea; John Wiley and Sons
Author: Harvey Reese Year: 2003    
Comments: stuff
Title/Publisher: Smartups: Lessons from Entrepreneur America Boot Camp for Start-Ups; Cornell University Press
Author: Rob Ryan Year: 2002    
Comments: stuff
Title/Publisher: Made to stick: why some ideas survive and others die; Random House
Author: Chip Heath and Dan Heath Year: 2007    
Comments: stuff
Title/Publisher: The art of the start: the time-tested, battle-hardened guide for anyone starting anything; Penguin Books
Author: Guy Kawasaki Year: 2004    
Comments: stuff

What we are currently reading. These may also me of interest to you.

Title/Publisher: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success; McGraw-Hill
Author: Carmine Gallo Year: 2011    
Comments: The author is very passionate about the subject of his writing – Steve Jobs. And why not? Jobs is brilliant. We learn anew that it is not just about great science and technology but brilliant execution of business leveraging science and technology. Jobs innovates products, management, leadership as well as business practices. Even if you are not an Apple user, this is a great business read so far . . .
Title/Publisher: Lies, Damned Lies, and Science: How to Sort through the Noise around Global Warming, the Latest Health Claims, and Other Scie
Author: Sherry Seethaler Year: 2009    
Comments: I wanted to get a different perspective on the underlying science claims of contemporary controversies such as global warming, genetically engineered food, nanoscale technologies and waste management.
Title/Publisher: Bit Literacy: Productivity in the Age of Information and E-mail Overload; Good Experience Press
Author: Mark Hurst Year: 2007    
Comments: How can we be productive and useful in this age of digital overload? What are the best practices and ways of thinking about how we stay current and when we conduct business, particularly now that we are ‘on’ and e-accessible 24 hours a day? This book was a FREE download with my new iPad! How timely!
Title/Publisher: The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else; Basic Books
Author: Hernando de Soto Year: 2003    
Comments: This is a South American author writing about capital. It was referenced in a speech by Edsel Brown, Assistant Director, Office of Technology, Small Business Administration at the National SBIR (Small Business Innovation Research Conference) in Oklahoma City in November, 2010. The context of his comments was about university licensing and the Bayh-Dole Act.

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Download a copy of our book chapter "Choosing Your Start-up Teams"by clicking here. PDF Bullet
This excerpt is from our upcoming book Launching Technology Startups: Practical Tools and Techniques for First-Time Entrepreneurs. You can get more information on our book by requesting information here.